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Southern New England Telecommunications Corp. breaks a $5 million campaign this week to promote its Yellow Pages. The ads from Publicis/Bloom, New York, aim to raise advertiser interest and increase consumer usage of the books. The 30-second TV spots carry the tagline, "It's more than you think, so think of it more." The spots use humorous home situations to show the books' appeal: In "Dog," it suggests several solutions to an obedience problem, including "taxidermy."
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