A TotemPole for online brands

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Zeek Interactive, Studio City, Calif., launched TotemPole.com, a search engine comprised of about a thousand graphic links to well-known brand names with Web sites. The service carries the tagline "The Web's New Brand Name for Brand Names on the Web." The service also provides a review section where users can read editorial comments about sites. Additional commentary on various commercial sites is provided by TotemPole's editors in The Pole Position, a weekly e-mail newsletter.

Copyright November 1996, Crain Communications Inc.

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