Computer enthusiasts who are also hunting and fishing buffs now have an online magazine, Outdoor Bytes. Available for downloading via CompuServe, the every-other-monthly was designed by former Field & Stream staffers Glenn Sapir and Joe Reynolds. The magazine is courting automotive and outdoors advertisers and is charging $1,000 for the equivalent of a three-page ad.
Nynex last week announced plans to jointly develop entertainment services and interactive multiplayer games with Viacom in the U.S. and the U.K. The effort, to include video-on-demand applications from MTV: Music Television, Nickelodeon and VH:1, is the first from the Nynex Entertainment & Information Services Group formed earlier this year. Separately, Nynex said it started a video-on-demand test among 50 subscribers in New York. Digital Equipment Corp. will provide servers for the test, which will also include a home shopping service from Bergdorf Goodman.
Retailer Home Depot will join with QVC, the TV home shopping network, to develop home improvement programming for TV. The shows, expected to start in the fall, will broadcast live from QVC studios in Philadelphia and Atlanta's Home Depot TV Network. Home Depot will provide a host for instruction and advice while QVC's host will have sales and merchandising information.
The Athlete's Foot last week kicked off an interactive 800-number promotion tied to the World Cup soccer tournament. The four-week promotion invites consumers to call for a code number that may lead to a prize. Sprint Telemedia created the interactive phone service. ... News Corp. has acquired Kesmai Corp., a producer of real-time, multiplayer games for online networks. The games will be available on News Corp.'s Delphi Internet Services online service.