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Advertising Age is introducing Daily World Wire, a weekday service providing marketing, advertising and media news from around the world directly to subscribers' computer screens.

The service, which started last week, is aimed at global agency networks, multinational marketers and international media companies, which can buy a single site license and distribute the daily news feed throughout their offices on their internal electronic mail systems.

"The content, frequency and delivery of this service is unique," said Daily World Wire Editor Bill Britt, also editor of Advertising Age's EuroMarketing. "Our aim is to provide news on the day it happens in a concise format. It will enable agencies to stay current on what is happening within their own operations in addition to providing news about their clients and competitors."

The Daily World Wire, edited in London, will be transmitted weekdays at 5 p.m. (ET).

"This worldwide e-mail application is just the latest step in Ad Age's ride on the information highway of ideas in the advertising and marketing world," said Ad Age VP-Publisher Edward Erhardt. "With the Daily World Wire, we are laying the pipeline into companies for receiving information electronically from Ad Age."

The Daily World Wire includes information about new product launches, accounts won and lost, key personnel changes, marketing/media initiatives and emerging markets. Ad Age's staffers and correspondent network in more than 40 countries contribute news.

Ad Age is offering a charter subscription for the first six months to a limited number of ad agencies, marketers and media companies. They will receive preferential pricing. Several global ad agencies have already committed to subscribing for the trial period.

For information on subscribing, contact Clare Snyder in New York at 1-212-210-0248 or by fax at 1-212-210-0111.

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