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LONDON-Advertising Age this week will officially launch its Daily World Wire, a weekday wire service supplying marketing, advertising and media news from around the world directly to subscribers' computer screens.

Global agency networks, multinational marketers and international media companies can buy a single site license and distribute the daily news feed throughout their offices worldwide via their internal e-mail systems.

"The content, frequency and delivery of this service is unique," said Daily World Wire Editor Bill Britt, also editor of Euromarketing. "Our aim is to provide marketing, advertising and media news from around the world on the day it happens in a concise format. It will enable agencies to stay current on what is happening within their own operations around the world in addition to providing news about their clients and competitors."

The Daily World Wire is edited in London to take advantage of Europe's position halfway between the Asian and North American time zones. The Daily World Wire will be transmitted at 5 p.m. (ET), Monday through Friday.

"This worldwide e-mail application is just the latest step in Ad Age's ongoing delivery of quality content to decision-makers in the marketing universe," said Ad Age VP-Publisher Edward Erhardt. "We are convinced that companies that subscribe to the Daily World Wire will have a distinct advantage over their competition."

The Daily World Wire highlights news about product launches, accounts won and lost, key personnel changes, marketing/media initiatives and emerging markets. Ad Age's unique global network of correspondents gathers the news along with the magazine's U.S. journalists.

Several global ad agencies have already committed to six-month trials. Advertising Age is offering a limited number of agencies, multinational marketers and global media companies an opportunity to participate as charter subscribers.

Those interested should contact Clare Snyder in New York by phone at (212) 210-0248, or by fax at (212) 210-0111.

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