The guidebook will assess the state of new media and will provide an industry overview, interviews with leading visionaries in the field, marketing case studies, in-depth statistics and projections for future growth, and extensive coverage of key new-media issues.
The book is designed as a resource tool for marketers, ad agencies, media companies, students and the press. It will be published in the fall and carry a cover price of $9.95.
"NBC's interactive marketing efforts have led the industry, and Advertising Age is the leading marketing and interactive media publication," said Alan Cohen, NBC exec VP-marketing. "We believe we can bring new insight and share our collective knowledge to facilitate a broader acceptance and understanding of the new-media world."
The book will be jointly marketed by the partners through ads in Advertising Age, promotions on online editions of NBC and Advertising Age and via NBC's in-flight program on United Airlines.
"We're thrilled to be able to raise the level of our relationship with an important, valued customer like NBC. This takes our expertise and brings it to a customer who is a leader in interactive marketing to serve the needs of our industries," said Advertising Age VP-Publisher Edward R. Erhardt.
"This book will be an indispensable resource for advertising, marketing and media professionals who have a keen interest in interactive marketing as it relates to their careers and the future of their businesses," Mr. Erhardt said.
NBC has an aggressive, award-winning new-media presence through such ventures as NBC Online on America Online and NBC Internet on the World Wide Web. It has developed online advertising programs for Toyota Motor Sales USA's Lexus, McDonald's Corp. and TGI Friday's and today will announce its newest online sponsor, Sea-Doo Watercraft.
The network will launch an electronic affinity program, NBC's Viewers Club, on May 1. Mr. Cohen, who oversees the new-media ventures, was named Interactive Marketer of the Year by Interactive Marketing Inc. last year.
Advertising Age provides leading-edge coverage of new media through its weekly Interactive Media & Marketing section. On the electronic front, the magazine distributes Advertising Age Online on Prodigy and Ad Age/Creativity Online on Apple Computer's eWorld service. Other electronic extensions include the Daily Fax and global Daily World Wire.
Advertising Age's World Wide Web site makes its debut later this month.