AAA Michigan taps new AOR

Published on .

Auto insurer AAA Michigan, Detroit, tapped TraverRohrback, Kalamazoo, Mich., to be its agency of record. Incumbent Simons Michelson Zieve, Troy, was the other finalist in the review for the estimated $4 million account, involving creative, media, collateral and strategic planning.

Copyright March 1999, Crain Communications Inc.

Most Popular
In this article: