AAF'S Most Promising: Post Graduation

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Ad Age checks in with a few of the college students named among the American Advertising Federation's Most Promising Minority Students in '97, '98 and '99.

Marquette Tyree, 23

Class of 1998

Assistant merchandiser, The Gap

Mentor: Tana Gotelli, merchandise manager at The Gap.

Ms. Tyree has been with The Gap for 18 months. She was hired as a retail management trainee. A rotational program gave her the opportunity to experience various departments, learn her strengths and decide where she'd like to work.

Career path: "The good thing about the [rotational] program, [is] there are no surprises at the end. You know what your job functions and responsibilities are going to be, and it gives you insight into all aspects of the business."

The future: "I'm so new at my job, it's hard to say, but I'd like to continue to enjoy and learn and grow."

Tracy Law, 22

Class of 1999

Assistant media planner, Ogilvy & Mather, New York

Mentor: Connie Garrido, director of non-traditional media.

Ms. Law was hired by Ogilvy after completing her internship there last summer. At the time, she was a participant in the American Association of Advertising Agencies' "Multicultural Advertising Intern Program."

Career path: "I'm in non-traditional media -- out-of-home, kiosk, postcards. I specialize in airport advertising, and the current account I'm working on is American Express International."

The future: "The fact that Ogilvy has distinguished the non-traditional media group as its own entity is exciting. It puts me in a position where I'm more specialized. I'm also more competitive."

Natasha Carrera, 23

Class of 1998

National broadcast and cable specialist,

Campbell-Ewald, Warren, Mich.

Mentor: Suzanne Shawn, senior VP-GM national broadcasting/cable/strategic communications planning

Ms. Carrera has been with C-E for almost two years. She was a media analyst prior to her promotion to specialist last May.

Career path: "It's gone well. I'm learning from my supervisors and getting to know the marketplace. [My] department is responsible for planning broadcast media for clients, and I work as a liaison between the buyers, the planners and the clients."

The future: "I'd like to stay in broadcast -- in sales or in buying. But I'm really happy with broadcast."

Scott Navarro, 25

Class of 1997

IP associate,

Leo Burnett Co.'s Starcom IP, Chicago

Mr. Navarro was hired as a media coordinator at Starcom in 1997. He was promoteda year ago.

Mentor: Mary Ann Kim, associate media director at Starcom and Richad Tobaccowala, president of Starcom IP

Career path: "It's been one opportunity after the next. I'm working on Oldsmobile, and we're doing an online Hispanic campaign. The understanding [at Burnett] is that there are different aspects to each target that need to be addressed."

The future: "Coming out of school, media was not what I was looking for [in a career]. As I began to explore and look into my options, [I learned the] entire industry is becoming media-driven. In the long run, I thought this would be the best place for me."

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