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Global and regional marketing will be the focus of several "Marketing 2020" conferences hosted this year by Ad Age International and the International Advertising Association. The first gathering, convened under the theme, "Brands Crossing Borders," will be held in March in New York.

Marketing 2020, at the Grand Hyatt Hotel from March 11-13, is the only major international marketing conference held in the U.S., where a majority of the world's largest advertisers are headquartered. Confirmed speakers include Sean Dee, digital media director, Levi Strauss & Co.; Anssi Vanjoki, senior vice president, Nokia Mobile Phones; Ralph Faison, advertising director, Lucent Technologies; Oscar Guerra, marketing director, Varig Airlines; and Jan Soderstrom, executive vice president of marketing, Visa. Martin Sorrell, chief executive of WPP Group, will be the keynote speaker.

Panels at the conference will address the myriad issues of doing business in the fast-paced and ever-evolving international arena, with one day devoted to marketing and another to media strategy, planning and buying. For example, "The Regional Divide," scheduled for March 12, will evaluate the different challenges for marketers within the Americas, Europe and Asia. Matthew Asinari, CEO of Dentsu Young & Rubicam in Singapore, and James Allman, chairman, Latin America, of Ammirati Puris Lintas, will share their experiences on this panel.

Registration for Marketing 2020 in New York is being accepted by Peter Quintin at Q-Communications, 1-888-208-2549 (U.S. only) or 1-916-451-3453. He may also be reached by fax at 1-916-451-5231 or e-mail at pjqcmp @aol.com.

In May, the conference series moves to Dubai and shifts gears to pan-Middle Eastern marketing. More information on the May 3-4 sessions can be obtained from Joseph Ghoussoub at Team ADvertising, 971-4-312-000. The fax number is 971-4-316-636.

The final 2020 conference for 1997 will turn its attention to Asia as it convenes in San Francisco from Nov. 5-6. More information on this event and others, including the 2020 Latin America conference scheduled for early 1998 in Miami and the first European Marketing 2020 conference, will be available in

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