AARP project in review

Published on .

Insurer Seabury & Smith, Washington, working with the American Association of Retired Persons, is seeking an agency for a direct response print and TV assignment; spending is estimated at more than $5 million. S&S hopes to have four finalists this week with a decision by April 1. The winning agency will help S&S create a program with AARP for the AARP Group Health Programs.

Copyright March 1997, Crain Communications Inc.

Most Popular
In this article: