ABC Sales to rep two nets

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Capital Cities/ABC New Media Sales, in separate deals, has become the exclusive sales representative for two new place-based media networks: the Blockbuster Entertainment Network and Cafe USA. The Blockbuster net is a network of video screens in 3,000 Blockbuster stores nationwide, with fare including a new two-hour version of "Entertainment Tonight" hosted by Leeza Gibbons. CC/ABC New Media Sales will sell ad time within the program. Cafe USA is a network of video programming located in food courts of shopping malls. It features a half-hour program seen in 15 malls this fall reaching 2 million consumers, with plans to expand and reach more than 12 million consumers by the end of 1996.

USA Network unveiled its 1995-96 prime-time schedule, including a Saturday comedy block with series from Brandon Tartikoff and director John Landis. USA said it will spend $140 million on original programming for its new schedule, which also features new dramas, more than 20 original movies, a new daytime lineup and new animated series. The schedule includes Mr. Tartikoff's half-hour reality series "Weekly World News" and Mr. Landis' half-hour sitcom "Campus Cops."

Reuters has increased its equity shareholding in AdValue Media Technologies to 50% through the purchase of shares held by minority investors Radnor Venture Partners and Cambridge Technology Partners. Reuters paid $3.75 million to acquire the 19% stake held by Radnor and Cambridge and to make an additional investment in the company. AdValue markets computerized advertising tracking and communications services to ad agencies, sales reps and TV stations. The other 50% is owned by Westinghouse Broadcasting Co.

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