ABC touts U2 on Web

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ABC Network will blast 200,000 ad impressions promoting its U2 concert across the LinkExchange network of Web sites on Saturday night. A banner promoting the 10 p.m. (ET) broadcast will appear between 9 p.m. and 10 p.m. (ET) on the network of 100,000-plus small sites. It's ABC's only Web promotion for the broadcast.

Said Brent Petersen, VP-photography and new media, "The goal is to get people to watch the show." The ads will encourage computer users to turn off their machines and turn on their TVs.

ABC has done little Web advertising to date. Mr. Petersen declined to comment on what the LinkExchange ads cost, except to say that there is "value" attached. For comparison's sake, LinkExchange's rate card states that 100,000 impressions over a one-month period cost only $1,500.

Copyright April 1997, Crain Communications Inc.

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