ABC unit launches audit test

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The Audit Bureau of Circulation's ABVS Interactive, Schaumburg, Ill., is beta-testing ad-specific Web auditing for Inc. Online and Texas Monthly. The audit studies one month of banner activity on each site, starting Sept. 1. ABC also conducts interactive audits for Conde Net sites, National Geographic, and Disney Online.

Copyright September 1996 Crain Communications Inc.

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