The American Business Press has urged the U.S. Postal Service to stop its ad campaign that extols the value of direct mail while disparaging magazine advertising. Keith Crain, vice chairman of Crain Communications (parent of Ad Age
) and the chairman of the ABP Washington Legal Committee, said in a Nov. 1 letter to Postmaster General Marvin Runyon he was "disappointed" to learn of the recent USPS ads in The New York Times and The Wall Street Journal
and of their plans to run similar ads in other publications.
"I believe that trade and specialized business journals are slighted by the recent USPS ad campaign," said Mr. Crain. "The trade press is the most targeted and effect advertising medium of all." The ads had earlier been blasted by Don Kummerfeld of the Magazine Publishers of America.
Copyright November 1996, Crain Communications Inc.