Account action

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Friendly Ice Cream, Wilbraham, Mass., to Margeotes/Fertitta & Partners for its $15 million creative account. Other contenders were Jerry & Ketchum, New York; Leap Partnership, Chicago; and Harris Drury Cohen, Fort Lauderdale, Fla. Margeotes will create a TV broadcast campaign to run this summer. WFofR, Richmond, will continue to purchase TV media.

Copyright January 1997, Crain Communications Inc.

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