Account action

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Countrywide Home Loans, Pasadena, Calif., to Dailey & Associates, Los Angeles, for its $20 million-plus account, from Rogge, Effler & Partners, Santa Monica,, formerly Lord, Dentsu & Partners, Los Angeles.

Samsung Electronics Europe, London, to various offices of Bozell Worldwide for its $15 million pan-European account.

WPF, Beverly Hills, Calif., maker of POG discs, to Fraser/Young, Santa Monica, for its $2 million-to-$3 million account, which includes a relaunch as a full line toy and game company; from Long on Promotions, Irving.

Intermind Corp., Seattle, a company that pulls requested information from the World Wide Web, to Herring/Newman, Seattle, for its $2 million account; no previous agency.

Mother's Cookies, Oakland, Calif., with distribution in 15 western states, to Amazon Advertising, San Francisco, for its estimated $1 million-to-$2 million-plus account; no previous agency.

Weatherby Health Care, Norwalk, Conn., a physician placement service, to McKay Fried & Partners, Boston, as first agency for the estimated $1.6 million account.

Copyright January 1997, Crain Communications Inc.

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