Account action

Published on .

Grocery-store chain Pathmark Stores, Woodbridge, N.J. awarded its estimated $12 million account to DDB Needham Worldwide, New York, according to industry execs. There was no previous agency.

Weatherby Health Care, Norwalk, Conn., a physician recruiting firm, has assigned its $1.6 million advertising and public relations account to McKay Fried & Partners, Boston, from in-house.

Copyright February 1997, Crain Communications Inc.

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