Account action

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Kellogg Co. consolidated its Latin American Area media buying at Leo Burnett Co. effective March 1. Buying was previously split between Burnett and J. Walter Thompson Co.

The Christian Science Monitor, Boston, will review agencies for an account of undisclosed spending. Creative work is currently handled on a project basis.

Southern California Subway franchisees have chosen Media Impressions, Phoenix, to handle media planning/placement and local marketing and promotional efforts for the Los Angeles market. The agency will service approximately 500 LA-area stores. Estimated spending is below $3 million.

Major League Soccer to McCann-Erickson Worldwide, New York, for its first ad campaign. Spending wasn't disclosed.

Copyright February 1997, Crain Communications Inc.

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