Account action

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Comerica, Detroit, to Fahlgren, Columbus, for its $3 million account; previously, Michael Flora & Associates, Troy, Mich., handled work on a project basis.

HIP Health Plans of Florida, Hollywood, to Harris Drury Cohen from Reed & Steven, both Fort Lauderdale, for the health insurer's $2 million consumer account.

Gillette Stationery Products Group, Boston, named Cone Communications, Boston, as first public relations agency for Paper Mate; fees are estimated between $100,000 and $500,000 per year.

Allaire Corp., Cambridge, Mass., marketer of World Wide Web development tool Cold Fusion, to Partners & Simons, Boston for its $1 million account; no previous agency.

Copyright February 1997, Crain Communications Inc.

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