Account action

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Swatch USA, New York, to Toth Design & Advertising, Concord, Mass., and PGR Media, Providence, R.I., for creative and media, respectively, from Ogilvy & Mather, New York. Spending is estimated at $10 million.

Reebok International, Stoughton, Mass., to Kelley/Dexter, Boston, from Hill, Holliday, Connors, Cosmopulos, Boston, for its $3 million golf shoe and apparel division account. Reebok's Greg Norman apparel brand remains with Hill Holliday.

Palmer Wireless, Fort Myers, Fla., marketer of Cellular One, to Austin Kelley, Atlanta, from in-house for its $6 million account.

Aaron Rents, Atlanta, named four finalists in its $4 million account review: Bockel; Sabatino & Day; Crumbley & Alba, all of Atlanta, and Alpha Group, Nashville. WHM&G Advertising, Atlanta, resigned the account. A mid-March decision is expected.

FTP Software named six semifinalists for its estimated $2 million to $3 million account: Boston shops Hill Holliday Direct, Houston Herstek Favat and Ingalls, Quinn & Johnson's Group 121; New York agencies Anderson & Lembke and Poppe Tyson and FGI, Chapel Hill, N.C.

Emory University System of Health Care, Atlanta, to Ender Partners, its first agency of record, for its $2 million account.

Copyright March 1997, Crain Communications Inc.

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