Account action

Published on .

Paramount Pictures to Y&R Advertising, New York, from Allied Advertising, Boston, for a spot broadcast buying assignment in several eastern U.S. markets worth as much as $40 million.

The Hartford and New Haven franchisees group for Subway Restaurants, Milford, Conn., is reviewing agencies for its estimated $600,000 account, now at General Media Services, Westport.

Direct Marketing Association, New York, to Rapp Collins Worldwide, New York, to handle membership marketing; spending was not disclosed.

Copyright March 1997, Crain Communications Inc.

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