Account Action

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Biltmore Estate, Asheville, N.C., to Media That Works, Cincinnati, from Price/McNabb, Charlotte, N.C., for its estimated $2 million planning and buying account.

Genzyme Corp., Cambridge, Mass., to McKay Fried & Partners, Boston, to handle the launch of Carticel, an orthopedic surgical procedure, after a review. Spending was not disclosed.

Whistler Corp., Chelmsford, Mass., marketer of radar detectors and other electronics products, to Pagano Schenck & Kay, Boston, as first agency. Spending was not disclosed.

Copyright August 1997, Crain Communications Inc.

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