Account Action

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Noven Pharmaceuticals, Miami, to Turkel Schwartz & Partners, Coconut Grove, Fla., from Rubin Ehrenthal & Associates, New York, for the drug manufacturer's $3.5 million account.

Kovel Kresser & Partners, Santa Monica, Calif., resigned the Los Angeles Opera account; spending is estimated at less than $1 million.

Blue Cross and Blue Shield of Massachusetts, Boston, to Holland Mark Martin Edmund from Arnold Communications, both of Boston; Arnold resigned the account last week. Spending for the first half of 1997 was reported at $500,000, down from a high of $6 million to $8 million annually a few years ago.

Northern New England Passenger Rail Authority to McDonald Communications, Portland, Me., as first agency; spending was not disclosed.

Copyright August 1997, Crain Communications Inc.

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