Account Action

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Bradlees, Braintree, Mass., to W.B. Doner & Co., Southfield, Mich., for the discount chain's $10 million creative account, from Lotas Minard Patton McIver, New York. KSL Media/Northeast, Wellesley, Mass., continues to handle media.

Marshall Field & Co., Chicago, to Leo Burnett USA, Chicago, from in-house, for advertising of its flagship State Street store in Chicago; spending was not disclosed.

Frank's Nursery & Crafts, Detroit, to Media That Works, Cincinnati, from TBS Media Management, New York, for planning and buying; spending for 1998 was estimated at more than $10 million, mostly in broadcast.

Copyright August 1997, Crain Communications Inc.

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