Account Action

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VTEL, Austin, Texas, to DDB Needham Worldwide, New York, from Sicola Martin, Austin, for its estimated $5 million to $8 million account. DDB was selected over several agencies in Massachusetts, New York and California.

Papa John's Pizza, Louisville, Ky., to Goldberg Marchesano Partners, Washington, for its Washington and Baltimore co-op ads, after a review. Billings were not disclosed.

Siboney USA, Dallas, resigned as Hispanic agency for Southwest Airlines, effective Dec. 31. Southwest said it would integrate Hispanic promotions into its general advertising program.

Copyright October 1997, Crain Communications Inc.

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