Account Action

Published on .

Wetzel's Pretzels, Pasadena, Calif., a 30-unit chain, to Kalis & Savage Advertising, Pacific Palisades, Calif., as first agency; spending is estimated at $1 million to $2 million.

California Forest Products Commission, returns to Mering & Associates, both Sacramento, Calif., for its $1 million account, after being inactive. Also to Mering & Associates, Papa Murphy's Take 'n' Bake Pizza, Petaluma, Calif., from Woodson & Neuroth, Portland, Ore., for its less than $1 million account.

Copyright October 1997, Crain Communications Inc.

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