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Kimberly-Clark Corp.'s Poise Pads with Side Shields, to Campbell Mithun Esty, Minneapolis, with a campaign to break Nov. 3 including a 30-second TV spot, print ads in December issue of magazines, trial packs and couponing.

Gianettino & Meredith, Short Hills, N.J., has been named agency of record for MobileMedia Communications. The agency will have creative, production, media planning and buying responsibilities for MobileComm.

Copyright October 1997, Crain Communications Inc.

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