Account Action

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Crispin, Porter & Bogusky, Coconut Grove, Fla., won the estimated $70 million Florida anti-tobacco advertising account Feb. 4. The agency beat out finalists Beber, Silverstein & Partners, Miami, and Paradigm Communications, Tampa.

Boston Museum of Science to Gearon Hoffman, Boston, from Houston Herstek Favat, now part of Arnold Communications. Spending is estimated at $2 million. The review included Cohn Godley Norwood, Ingalls Advertising and Davis & Goransson, all Boston.

Staybridge Suites by Holiday Inn, Atlanta, Holiday Hospitality's new extended-stay product, to Austin Kelley Advertising, Atlanta, for its estimated $3 million account; no previous agency.

Blimpie Franchisees of Georgia to Broadus & Associates, Atlanta, from Bassinger & Associates, Atlanta, for its $1 million account.

Copyright February 1998, Crain Communications Inc.

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