Account Action

Published on .

BMW of North America kept its $18 million 13-state Western region account at incumbent Mendelsohn/Zien, Los Angeles, following a review. Other finalists included dGWB, Irvine, Calif., and Kovel Kresser & Partners, Venice, Calif. Select Resources International was the consultant...The Gap's Banana Republic division, San Francisco, parted with Baron & Baron, New York, and moved the account in house. Spending was undisclosed...Rodney Strong Vineyards, Healdsburg, Calif., to Hoffman/Lewis, San Francisco, its first agency. Spending was undisclosed.

Copyright February 1998, Crain Communications Inc.

Most Popular
In this article: