Account Action

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Circus Circus, Las Vegas, is expected to assign its estimated $10 million account for Mandalay Bay, its new Las Vegas tropical theme resort, to R&R Advertising, Las Vegas; R&R already is a Circus Circus agency.

AirTouch Communications, San Francisco, assigned its estimated $5 million to $6 million Atlanta advertising account to Bozell Worldwide, Detroit, from Fitzgerald & Co., Atlanta, after consolidating its marketing operations into a Columbus, Ohio-based Eastern region.

Atlanta Gas Light to BBDO South, Atlanta, for the launch of deregulated natural gas sales in Georgia. Spending was not disclosed.

International Watch Co. Ltd., Schauffhausen, Switzerland, to The Shand Group, Santa Barbara, Calif., for its domestic marketing strategy, media planning and buying, and retail sales promotions. The Shand Group is its first agency in the U.S. Spending was undisclosed.

Copyright March 1998, Crain Communications Inc.

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