Account Action

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Schwann's Sales Enterprises, Marshall, Minn., kept its $15 million frozen pizza advertising account, for brands including Tony's, Red Baron and Freschetta, at incumbent Bozell, Minneapolis, after a review. Martin Williams, Minneapolis, competed for the business.

Internet virtual shopping mall iMall, Studio City, Calif., to Friedland Jacobs Communications, Burbank, Calif., its first agency, to handle its $7 million to $10 million account.

Grand Piano & Furniture, Roanoke, Va., a 20-store regional chain, to Yaffe & Co., Southfield, Mich., after a review. Incumbent Trone Advertising, Greensboro, N.C., didn't participate. Spending was not disclosed.

Copyright March 1998, Crain Communications Inc.

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