Account Action

Published on .

Applied Language Technologies, Boston, to Partners & Simons, Boston, its first agency. Spending was not disclosed. .

Optelec, Westford, Mass., to Evergreen Advertising & Marketing, Middlebury, Vt., for direct marketing. Spending was not disclosed.

Confederate Motorcycles, Baton Rouge, La., to Needleman Pilla, New York, for its $3 million account. The account was previously was handled in-house .

Holmes Products, Milford, Mass., to GSO&P/Direct, Boston, from in-house, after a review. Spending was not disclosed.

Connecticut Children's Medical Center, Hartford, Conn., to Cronin & Co., Glastonbury, Conn. Spending was not disclosed. There was no previous agency.

Copyright June 1998, Crain Communications Inc.

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