Account Action

Published on .

MicroAge Integration Co., Phoenix, to Cramer-Krasselt as first agency for the computer services marketer's $8 million to $10 million account. CK Interactive, Montpelier, Vt., will handle interactive media...Desert Glory, San Antonio, to Richards Group, Dallas, as first agency to handle NatureSweet tomatoes.

Blue Cross/Blue Shield of Florida, Jacksonville, named finalists in its $8 million to $12 million review: BBDO South, Atlanta; Earle Palmer Brown, Bethesda, Md.; incumbent Foote, Cone & Belding, Chicago; and Grey Advertising, New York.

Copyright July 1998, Crain Communications Inc.

Most Popular
In this article: