Account Action

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Home Based Business Owners Association, Fort Lauderdale, Fla., to Turk Group, Hawthorne, N.Y., for its $1.5 million account. Print, TV and direct mail ads break in the fourth quarter.

Eyewear marketer Fratelli Lozza, Milan, to MgM & Partners, New York, as first agency. A new campaign breaks Sept. 1 in trade publications. Spending was not disclosed...Internet software tools marketer Inforian, Cypress, Calif., to Fraser/Huff, Santa Monica, Calif., as its first full-service agency. Spending was not disclosed.

Copyright August 1998, Crain Communications Inc.

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