Account activity

Published on .

Westin Hotels & Resorts, Seattle, to DDB Needham Worldwide, Chicago, for its $15 million to $20 million account, previously at Cole & Weber, Seattle. The incumbent and TBWA Chiat/Day, New York, were finalists.

The Florida Department of Citrus, Lakeland, Fla., has named Ammirati & Puris/Lintas and Grey Advertising, both New York; the Richards Group, Dallas; and WestGroup, Tampa, as finalists for its $27 million account. Incumbent Saatchi & Saatchi, New York, failed to make the short list. A decision is expected Feb. 20.

Benihana, Miami, to Sanchez & Levitan, Coral Gables, for a national Hispanic campaign. A limited Hispanic program had been coordinated through Romann & Tannenholz, New York.

Most Popular
In this article: