Account activity

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Bruno's grocery chain, Birmingham, Ala., invited six agencies to compete for a broadcast branding account. McCann-Erickson, San Francisco: Richards Group, Dallas; TBWA Chiat/Day, St. Louis; and Gotham Inc. and D'Arcy Masius Benton & Bowles, both New York, will compete against incumbent Steiner/Bressler/ Zimmerman, Birmingham. Bruno's new management anticipates a $10 million campaign.

Seabourne Cruise Lines, San Francisco, has awarded its estimated $5 million account to Foote, Cone & Belding, San Francisco. The account had been dormant, but new work will focus on launch of a new ship for the luxury line.

Asics Tiger, Fountain Valley, Calif, to VitroRobertson, San Diego, for its $2.5 million account from Bozell/Salvati Montgomery Sakoda, Costa Mesa, Calif., following a review that included dGBW, Irvine, Calif., and Kovel Kresser & Partners, Santa Monica, Calif.

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