Account activity

Published on .

H&R Block, Kansas City, Mo., awarded its $15 million ad account to Young & Rubicam, Chicago. Y&R beat out finalists DDB Needham Worldwide and Leo Burnett USA, both Chicago, Campbell Mithun Esty, Minneapolis, and Publicis/Bloom, Dallas. Bernstein-Rein, Kansas City, is the incumbent.

Wente Vineyards, Livermore, Calif., to Monte Sandy & Needham Advertising, Walnut Creek, Calif., for its estimated $2 million account, from Ketchum Advertising, San Francisco.

YKK, Marietta, Ga., zipper/fastener marketer, is reviewing its account. Incumbent WHM&G, Atlanta is participating.

Gold Kist Poultry, Atlanta, to Sawyer Riley Compton, Atlanta, for its estimated $2 million account from Westgroup, Tampa (media) and the former Joey Reiman Agency (creative).

Claridge Casino Hotel, Atlantic City, N.J., to Rapp Collins Worldwide/New York, for integrated marketing. The account, worth about $4 million, was previously handled on a project basis.

Kikkoman International, San Francisco, narrowed its account review to Foote, Cone & Belding and J. Walter Thompson USA, both San Francisco. Saatchi & Saatchi Advertising had handled the sauce marketer's estimated $5 million to $6 million account.

Most Popular
In this article: