A.T. Cross, Lincoln, R.I., to Pagao Schenck & Kay, Boston, from Hill, Holliday, Connors, Cosmopulos, Boston, for its writing instruments account estimated at approximately $7 million.
Hollywood Video, the nation's second largest video store chain, to Suissa Miller, Santa Monica, Calif., for its estimated $7 million to $8 million account, from Capp/Hedges, Portland, Ore.
Denny's, Spartanburg, S.C., named Siboney USA, Dallas, for Spanish-language advertising and marketing. Its first Hispanic ad campaign is expected to start this fall.
Copyright January 1996 Crain Communications Inc.
