Account activity

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Hasbro, Pawtucket, R.I., to Arnold Communications, Boston, for its $30 million PlaySkool account, previously at Griffin Bacal, New York. The win is Arnold's second big one this month, following its victory in a pitch for the $25 million Nynex Big Yellow account.

Driver's Mart, Grand Rapids, Mich., to Warwick, Baker & O'Neill, New York, for its new $40 million ad account. Campbell Mithun Esty and Carmichael Lynch, both Minneapolis, were the other finalists.

Bristol-Myers Squibb to Wells Rich Greene BDDP, New York, for its Mead Johnson Adult Consumer Group, including nutrition supplement Boost and Theragran vitamins. Billings are $10 million to $15 million; Bozell Worldwide, New York, picks up Sustacal and Enfamil Next step weith combined billings of $17 million. The products were formerly at J. Walter Thompson USA, Chicago.

DK Publishing, New York, to Lois/EJL, New York, for a new $5 million assignment to advertise its line of illustrated books, videos and CD-ROMs.

Schwebel Baking Co., Youngstown, Ohio, to MARC & Co., Pittsburgh, from Griswold-Eshleman Co., Cleveland.

Copyright January 1996 Crain Communications Inc.

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