Account activity

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The new golf division of Prine Sports Group, Bordentown, N.J., a tennis equipment marketer owned by Italian conglomerate Benetton, to Pagano, Schenck & Kay, Boston, as first agency of record.

LongHorn Steaks, Atlanta, is reviewing its estimated $3.5 million account. Incumbent Scharbo & Co., Atlanta, is not participating.

Affinity Technology Group, Columbia, S.C., to Crescent Communications, Atlanta, as first agency of record for its $10 million business-to-business account.

Red Lobster USA to Don Coleman & Associates, Bingham Farms, Mich., for its estimated new $2 million African-American business.

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