Account activity

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Crowne Plaza Hotels & Resorts, Atlanta, to Scaros & Casselman Advertising, Stamford, Conn., for its $20 million account, from Young & Rubicam, New York.

Arch Communications Group, Westborough, Mass., a paging services provider, named the Richards Group, Dallas, as its first agency to develop a national communications strategy. It also retained Lippincott & Margulies, New York, for brand strategy and image management.

The point of care diagnostics unit of Boehringer Mannheim, Indianapolis, to Lehman Millet, Boston, for its $3 million account, previously split between Indianapolis shops Caldwell Van Riper and CRE.

Fibo-Trespo, a wood flooring marketer based in Lyngdal, Norway, to Holland Mark Martin, Burlington, Mass., as first agency for its more-than-$1 million U.S. account. The company has opened a U.S.headquarters in Portsmouth, N.H..

Finnmatkat, the Helsinki-based travel group, has appointed Ammirati Puris Lintas, Helsinki, as new lead agency on its $6 million account, replacing Interpublic subsidiary Hasan & Partners..

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