Arch Communications Group, Westborough, Mass., a paging services provider, named the Richards Group, Dallas, as its first agency to develop a national communications strategy. It also retained Lippincott & Margulies, New York, for brand strategy and image management.
The point of care diagnostics unit of Boehringer Mannheim, Indianapolis, to Lehman Millet, Boston, for its $3 million account, previously split between Indianapolis shops Caldwell Van Riper and CRE.
Fibo-Trespo, a wood flooring marketer based in Lyngdal, Norway, to Holland Mark Martin, Burlington, Mass., as first agency for its more-than-$1 million U.S. account. The company has opened a U.S.headquarters in Portsmouth, N.H..
Finnmatkat, the Helsinki-based travel group, has appointed Ammirati Puris Lintas, Helsinki, as new lead agency on its $6 million account, replacing Interpublic subsidiary Hasan & Partners..