Account activity

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Appleseed's, Beverly, Mass., retail clothing chain, to Greenberg Seronick, Boston, as first agency of record. Billings are believed to approach $1 million.

Markem Corp., developer of package and product coding technologies, Keene, N.H., to Leonard/Monahan, Providence, R.I., from in-house.

Austin Quality Foods, Cary, N.C., to Pringle Dixon Pringle, Atlanta, from in-house for its estimated $3 million to $5 million account.Copyright January 1996 Crain Communications Inc.

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