Account activity

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Pete's Brewing Co., Palo Alto, Calif., named Gotham Inc., New York, as its agency. Goodby, Silverstein & Partners, San Francisco, resigned the account a year ago. A new campaign for the Pete's Wicked brand breaks this fall.

Famous Footwear, a Madison, Wis., shoe retailing chain, named five finalists for its estimated $8 million account: Houston Herstek Favat and North Castle Partners, Boston; McCracken Brooks, Minneapolis; the Richards Group, Dallas; and William Eisner & Associates, Hales Corner, Wis. Incumbent Hiebing Group, Madison, did not participate in the review.

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