German sportswear marketer Puma named K Advertising, London, as its global soccer agency as well as its international strategic partner, an account estimated at $15 million. K Advertising, part of the Saatchi & Saatchi Group, already handles Puma's U.K. ad accoun.
Heineken USA named JDA Inc., Detroit, for African-American consumer promotions and P.
The Wine Alliance, Healdsburg, Calif., part of Allied Domecq and producer of several super-premium wine brands including Clos Du Bois, to Zuckerman Fernandes MacDaniels Sproul, San Francisco, for a test ad campaign that may be expanded nationall.
Powertel, West Point, Ga., to Pollak Levitt Chaiet Advertising, Atlanta, for a multimedia launch of its new wireless communication service this fall in the Southeas.
Norrell Corp., Atlanta, to Fitzgerald & Co., Atlanta, for its estimated $2 million account, from the Morrison Agency, Atlant.
Viking Range Corp., Greenwood, Miss., to Fleishman-Hillard, Atlanta, for PR. The Ramey Agency, Jackson, Miss., continues as ad agency of record.