Account activity

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TBWA Chiat/Day, St. Louis, has won the $3 million to $5 million Riverport Casino Center account. It is the largest riverboat casino entertainment complex in the Midwest, consisting of Harrah's Casino, Players Island Casino and Harrah's Hotel. The Glennon Cos. and Kupper Parker, both of St. Louis, and Trahan, Burden & Charles, Baltimore, also competed for the new account. TBWA will launch a television, print, radio and outdoor ad campaign.

The Tri-State Lotto Commission, an agency handling a lottery offered in Maine, New Hampshire and Vermont, has split its $5 million annual budget among three agencies. Nichols/Lavoie, Portland, Me.; O'Neil Griffin Bodi Ekman, Manchester, N.H.; and KSV/Communicators, Brattleboro, Vt., each of which already handles the individual lottery account in its own state, will divide the tri-state billings based on the volume of ticket sales in each state. The account had been handled jointly by O'Neil Griffin and KSV in a collaboration called Pick Three Limited.

Blockbuster-Sony Music Entertainment Centre, Camden, N.J., to RBT/Strum, Cherry Hill, N.J., first agency for corporate box sales for the arena.

Copyright January 1996 Crain Communications Inc.

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