Account activity

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Royal Crown Co.'s Diet Rite Cola to Harris Drury Cohen, Fort Lauderdale, Fla., from GSD&M, Austin, Texas, for the $6 million, creative-only advertising account. Also to HDC, Extended Stay America, the new Fort Lauderdale-based business-class hotel chain being created by H. Wayne Huizenga.

The Weather Channel Latin America to Gamut Media, Miami, to handle the network's launch Oct. 1.

A positioning campaign for the Boston Celtics basketball team to Holland Mark Martin, Burlington, Mass., for creative, and Blitz Media, Natick, Mass.

Microcom to Partners & Simons, Boston, for its Carbon Copy file transfer and remote access software. There is no current agency of record.

Southeast Tourism Society, Atlanta, to Austin Kelley Advertising, Atlanta, as first agency of record for its $5 million account.

Macy's has hired its first Hispanic ad agency, Enlace Communications, Venice, Calif., which has a strategic alliance with TBWA Chiat/Day, for the estimated $5 million account.

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