Account activity

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The LA/Orange County Mitsubishi Dealers Advertising Association has awarded its $10 million account to Grey Advertising, Los Angeles. The account includes both creative and media for the 19-dealer network. Previous agency is Zimmerman & Partners, Fort Lauderdale, Fla.

Kimberly-Clark dropped J. Walter Thompson Co. from the $15 million pan-European Andrex/Scottex toilet tissue account, shifting it to another of its agencies, Foote, Cone & Belding, London. JWT continues to work for K-C in the U.S., Latin America and Asia.

Sauza Hornitos, a tequila brand from Domecq Importers, Old Greenwich, Conn., to La Agencia de Orci, Los Angeles, from Robles Communications, New York.

Maximizer Technologies, Vancouver, B.C., Canada, to Rizzuti, Beckman & Lyman, Dallas, from EvansGroup, Seattle, for the software marketer's $4 million account.

The Moorings, a Clearwater, Fla., yacht charter and sales organization, named Trone Advertising, Greensboro, N.C., as its first agency of record.

General Aviation Team 2000, Washington, a non-profit aviation group, to first agency of record Tinsley Advertising, Miami. Billings are $2 million.

Copyright January 1996 Crain Communications Inc.

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