Account activity

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Maxim to TBWA/Chiat Day, New York, for the U.K. men's magazine that plans to launch a U.S. edition next spring. The ad close for the first issue is Feb. 14 with distribution on April 1 of 350,000 copies.

Industrial Risk Insurers, Hartford, Conn., and Middlesex Mutual Assurance Co., Middletown, Conn., to Mintz & Hoke, Avon, Conn., as first agency for both. Combined billings exceed $2.5 million.

Chesebrough-Pond's USA to Integrated Communications Corp., Parsippany, N.J., for professional promotion of Mentadent oral care products, from Sudler & Hennessey, New York.

Ski Haus, a two-location retailer of ski equipment and snowboards, to the Brandon Group, Newburyport, Mass., as first agency.

Copyright January 1996 Crain Communications Inc.

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