Account activity

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Westinghouse/CBS has awarded Adler Boschetto Peebles & Partners, New York, the account for its new multichannel network, CBS EYE ON PEOPLE. The new entertainment network will be launched next March 31. Trade advertising will begin this month; consumer TV, print, radio and outdoor advertising will begin in January.

The Atlanta Braves to Fitzgerald & Co., Atlanta, and its public relations division, Julie Davis Associates, for the estimated $1 million account, from in-house.

MacNeill Engineering, Marlborough, Mass., marketer of golf and athletic shoe components, to Matzell Richard & Watts, Boston, as first agency.

Pitney Bowes, Trumbull, Conn., to Pappas MacDonnell, Southport, for development of an online catalog.

Copyright November 1996, Crain Communications Inc.

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