Nextel Communications, McLean, Va., has narrowed its agency search to Houston Herstek Favat, Boston, and Mullen, Wenham, Mass. Ketchum's San Francisco office was eliminated from consideration for the estimated $10 million to $15 million hand-held data transmission device account.
General Motors Corp. named Accentmarketing, Coral Gables, Fla., as Hispanic consultant for public relations and promotional efforts for the Florida marketing initiative, an effort to boost sales statewide. Hispanic advertising remains with each division.
Copyright November 1996, Crain Communications Inc.